If you look around, you’ll find new e-commerce stores popping up every week in Pakistan. Fashion brands, cosmetics, electronics, home goods — everyone wants to become the next big online success. The first phase always looks promising. The store
If there’s one thing companies in Pakistan love proclaiming, it’s: “We’re data-driven now.” They’ll proudly say it in meetings, pitch decks, and corporate presentations like it’s some badge of honor. But here’s the uncomfortable truth: most of them are
There’s a strange obsession spreading through businesses today — everybody wants more data. Companies proudly say things like, “We’re collecting everything,” as if mountains of data automatically turn into smarter decisions. But if you quietly look inside these same
Custom software gets blamed for a lot. When a project goes wrong, everyone points fingers at the developer, the agency, the timeline, the code quality, the framework, the testing — everything except the real reason. But if you quietly
There’s a strange disconnect in the digital world right now. Designers keep creating gorgeous websites, CEOs keep approving them, development teams keep shipping them — yet users keep leaving them. Quietly. Quickly. Sometimes within seconds. And what makes this
For years, companies in Pakistan have held onto outdated mobile apps like they’re family heirlooms. They patch them, bandage them, re-upload them, rename them, throw in a few new icons, and hope users won’t notice how old everything underneath
We’ve reached a strange point in web development where websites look stunning but behave terribly. Businesses are obsessed with how their site looks in a screenshot, not how it feels in the hands of an actual human. Designers polish
Digital transformation is one of those ideas that sounds exciting when you say it out loud. It feels modern. It feels powerful. It feels like a step forward. But if you sit inside a Pakistani business long enough —
Modern websites look more advanced than ever, but behind the polished interfaces and smooth user experiences lies a growing problem that most businesses don’t fully understand: APIs have quietly become one of the biggest points of failure in the
Small businesses in Pakistan often make the same mistake when launching their online presence: they pick the cheapest hosting plan they can find and assume it will “do the job.” It’s understandable — budgets are tight, websites look simple,
