The PEL Group

The company comprises of two divisions:

Appliances Division
Power Division

Appliances Division:
The appliances division of PEL consists of a home appliances manufacturing company. PEL (Pak Electron Limited) is the pioneer manufacturer of electrical goods in Pakistan. It was established in 1956 in technical collaboration with M/s AEG of Germany.

In October 1978, the company was bought by the Saigol Group of Companies. PEL's appliances division is the flag carrier of the Saigol Group. Since its inception, the company has always been contributing towards the advancement and development of the engineering sector in Pakistan by introducing a range of quality home appliances and by producing hundreds of engineers, skilled workers and technicians through its apprenticeship schemes and training programmes.

PEL Airconditioners
PEL window-type airconditioners were introduced in 1981 in technical collaboration with General Corporation of Japan. Ever since their launch, PEL airconditioners have a leading position in the market. PEL airconditoners cooling performance has been tested and approved by Copeland and ITS USA and today they hold approximately 45% market share.

PEL Refrigerators
The manufacturing of refrigerators started in 1986-87 in technical collaboration with M/s IAR-SILTAL of Italy. Like the airconditioner, PEL's refrigerators are also in great demand. Today, PEL Crystal has 30% market share. Its cooling performance is tested and approved by Danfoss, Germany and its manufacturing facility is ISO 9002 certified by SGS Switzerland.

PEL Deep freezers
PEL deep freezers were introduced in 1987 in technical collaboration with M/s Ariston of Italy. Due to their durability and high quality, PEL deep freezers are the preferred choice of companies like Lever Brothers.

Power Division:
PEL Power Division manufactures transformers, switchgears, energy meters, Kiosks, compact stations, shunt capacitor banks etc. All these electrical goods are assembled under strict quality control and in accordance with international standards.

PEL is one of the major electrical equipment suppliers to Water and Power Development Authority (WAPDA) and Karachi Electrical Supply Corporation (KESC), which are the largest power companies in Pakistan.

Over the years, PEL electrical equipment has had been used in numerous power projects of national importance within Pakistan. PEL has the privilege of getting its equipment approved and certified from well-reputed international consultants such as:

• Preece, Cardew and Rider, England
• Harza Engineering Company, USA
• Snam Progeti, Italy
• Societe Dumezm, France
• Miner & Miner International Inc. USA
• Ensa, France

In spite of stiff competition from emerging local and multinational brands, PEL Group's appliances and electrical equipments have remained in the spotlight due to constant innovation. Strategic partnerships with Copeland, Danfoss, Samsung and others have enabled the PEL Group to incorporate new technologies into existing product ranges, thus giving the Pakistani market access to innovative, affordable and quality products.